The short answer
Searching for the sale date and worried you've missed it? You have: the Amazon Great Indian Festival 2026 opened to all customers on October 8, 2026 and ran through November 10, 2026, by Amazon's own news pages. Amazon hasn't announced its next big sale on those pages yet, so treat any page with a firm date as a guess; the bank offers running on Amazon today are in the table below.
StatusEnded
StartOctober 8, 2026 (opened for all customers at midnight)
Diwali EditionFrom October 28, 2026
EndNovember 10, 2026
Prime early access (2026)No early-access date on Amazon's 2026 pages
Sale bank offer (Diwali Edition)10% instant discount with HDFC Bank Credit Cards and Credit Card EMI transactions, as Amazon announced it
Next Amazon saleNot announced yet
Source: the store's announcement →Past editions
- 2025 Began 23 September 2025, with Prime early access from 22 September; ended 20 October 2025. (source)
Why you'll see different dates online
Most pages that rank for this search were written before the sale, with 'expected' dates. Some still show those guesses. The only dates on this page are the ones Amazon itself published on its news site, so if another page disagrees, Amazon's page wins.
The 2026 festival ran as one event 'From Navratri and Dussehra through Dhanteras, Diwali and Bhai Dooj', in Amazon's words, so there was no separate Dussehra sale to wait for. Inside it, Amazon ran a Diwali Edition from October 28. If you saw 'starts October 28' somewhere, that was the Diwali Edition, not a new sale.
Bank offers running on Amazon today (not the sale's offers)
| Bank | Discount | Max saving | Min order | Payment | Ends |
|---|
 HSBC credit | 20% | ₹3,000 | ₹10,000 | Full payment | Not stated |
 Indian Bank credit | 15% | ₹2,000 | ₹299 | Full payment | 31 Dec 2026 |
 Kotak Mahindra Bank credit | 7% | ₹1,500 | ₹10,000 | EMI only | Not stated |
 J&K Bank credit | 10% | ₹1,500 | ₹1,500 | Full payment | 30 Nov 2026 |
 Federal Bank credit | 5% | ₹1,500 | ₹10,000 | EMI only | Not stated |
 IndusInd Bank credit | 10% | ₹1,000 | ₹5,000 | EMI only | Not stated |
 Punjab National Bank debit | 10% | ₹1,000 | ₹1,500 | Full payment | 31 Dec 2026 |
| Punjab National Bank credit | 7% | ₹750 | ₹4,990 | Full payment | Not stated |
| Punjab National Bank credit | 7% | ₹600 | ₹4,990 | Full payment | Not stated |
 SBI Card credit | ₹7,000 | — | — | EMI only | Not stated |
These are the offers running today, not the sale's own offers.
How to get the best price, sale or no sale
- Don't wait for a date nobody has announcedThe 2026 festival is over and Amazon hasn't named the next sale. If you need the product now, the live bank offers above may already cut the price.
- Read the offer row for your card, not just the %Several of today's Amazon offers work only on EMI, a couple are for one co-brand card only, and caps and minimum orders change a lot by category (a cap that is big on mobiles can be tiny on fashion). The table above lists each offer's payment type, cap, minimum and end date where the bank gives one.
- Compare the price, not the 'deal' tagPaste the product link into RogerKart's price check to see the store price and the price with each card side by side.
- If you have Prime, watch for early accessIn 2025 Amazon gave Prime members early access a day before the sale opened. Look for it in Amazon's announcement of the next sale.
FAQs
When did the Amazon Great Indian Festival 2026 start and end?
It opened for all customers at midnight on October 8, 2026, as Amazon's opening-day release shows, and Amazon's dates page says it continued through November 10, 2026. The sale has ended.
Did Prime members get early access in 2026?
Amazon's 2026 pages give no Prime early-access date; they say the sale opened for all customers at midnight on October 8. In 2025, Prime members got early access on 22 September, a day before the sale began on 23 September.
When was the Amazon Dussehra Sale 2026?
There wasn't a separate one. Amazon ran the festival as one event from Navratri and Dussehra through Bhai Dooj, with a Diwali Edition starting on October 28.
How did the 2026 dates compare with 2025?
The 2026 festival started later and ran longer. In 2025 it began on 23 September and ended on 20 October.
How much discount will a PS5, a gaming laptop or a pendrive get in the next sale?
Nobody can tell you before Amazon announces the sale and its deals; prices quoted in advance are guesses. What you can check is today's price: run the product through our price check or browse today's deals, then decide whether waiting is worth it.
When is the next big Amazon sale?
Amazon hasn't announced it on its news pages yet. Until it does, check the live offers on our card offers page. More sale dates are in our sale guides.
Sources
Who made this
Abinash B · Founder of RogerKart. Spots fake deals and padded MRPs, and sets the rules for every price check on the site.
Written from the banks' and stores' own terms and RogerKart's checked prices and offers, under our editorial rules. How we check.
